Storefront
SwiftCart
Perf‑tuned D2C storefront with Razorpay checkout. Premium visuals, lightweight code.
Highlights
- LCP1.4s
- CR+19%
- AOV+12%
Problem
Slow PDPs and friction at checkout were suppressing revenue on mobile.
Goals
- 1.5s LCP on PDPs
- Reduce checkout steps to 2
- Lift CR by 10%+
Scope delivered
- Edge‑cached catalog
- Faceted search
- One‑page Razorpay
- Cart recovery events
Outcome
We aligned messaging, kept pages lean, and tuned Core Web Vitals for real‑world devices. Analytics and events shipped on day one so the team could measure impact confidently.
Key wins
- CR +19% and AOV +12% post‑launch
- PDP LCP 2.8s → 1.4s
- Cart recovery flows revived dormant revenue
Tech
- Next.js
- Razorpay
- ISR
Instrumentation
- GA4 Enhanced Ecommerce (server‑side)
- Razorpay webhooks mapped to Purchase events
- Price/variant view + AddToCart events
Accessibility & SEO
- Accessible form inputs with inline errors
- Live region updates for cart totals
- Keyboard‑friendly gallery & zoom
Want results like these—without the chaos?
Book a 15-minute discovery call. If there’s a fit, your first sprint starts this week.