Landing
Signal
A/B‑tested hero & proof band. Designed to sell the story in seconds.
Highlights
- LCP1.0s
- Signups+38%
Problem
Audience didn’t understand the offer quickly enough to act.
Goals
- Win the first 5 seconds
- Proof above fold
- Measure with AB
Scope delivered
- Messaging sprint
- Hero variants
- Testimonials
- AB test wiring
Outcome
We aligned messaging, kept pages lean, and tuned Core Web Vitals for real‑world devices. Analytics and events shipped on day one so the team could measure impact confidently.
Key wins
- Signups +38% from winning variant
- Hero LCP 1.6s → 1.0s
- Proof band increased trust signals
Tech
- Next.js
- Experimentation
- Analytics
Instrumentation
- AB framework with redirect‑safe hashing
- GA4 conversions + pixel sync
- Experiment exposure events
Accessibility & SEO
- Carousel announced via aria‑live
- Prefers‑reduced‑motion respected
- High‑contrast focusable controls
Want results like these—without the chaos?
Book a 15-minute discovery call. If there’s a fit, your first sprint starts this week.