SaaS
Nova Learning
Course platform marketing with crisp messaging, fast docs, and conversion‑focused CTAs.
Highlights
- LCP1.0s
- Signups+35%
- CLS0.00
Problem
Value prop buried behind feature lists; docs were slow to navigate.
Goals
- Message clarity
- Fast docs
- Lower support load
Scope delivered
- Narrative redesign
- Docs IA
- Guided CTA flow
- Event tracking
Outcome
We aligned messaging, kept pages lean, and tuned Core Web Vitals for real‑world devices. Analytics and events shipped on day one so the team could measure impact confidently.
Key wins
- Signups +35% after narrative refresh
- Docs LCP 1.9s → 1.0s
- Support volume decreased measurably
Tech
- Next.js
- Tailwind
- Vercel Analytics
- MDX
Instrumentation
- GA4 doc search/engagement events
- CTA step tracking across docs
- Vercel Analytics for RUM
Accessibility & SEO
- Semantic headings and landmarks in docs
- Keyboard‑friendly ToC + skip links
- Accessible code blocks and copy actions
Want results like these—without the chaos?
Book a 15-minute discovery call. If there’s a fit, your first sprint starts this week.