Authority

Northbound

International site with schema & editorial system. Calm, luxurious UI.

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Northbound cover
Highlights
  • FoundationsSEO
  • CWVGreen
  • Forms+63%
Problem

Fragmented locales and duplicated content made global rollout hard.

Goals
  • Single content model
  • Schema coverage
  • Core Web Vitals green
Scope delivered
  • i18n routing
  • Locale‑aware sitemap
  • Authoring roles
  • Forms & CRM
Outcome

We aligned messaging, kept pages lean, and tuned Core Web Vitals for real‑world devices. Analytics and events shipped on day one so the team could measure impact confidently.

Key wins
  • Qualified forms +63% across locales
  • CWV green across 6 regions
  • Single content model reduced duplication
Tech
  • Next.js
  • MDX
  • i18n
Instrumentation
  • Locale roll‑up GA4 + per‑locale views
  • Hreflang + localized sitemaps
  • Search Console properties per locale
Accessibility & SEO
  • Accessible language switcher with aria‑current
  • Lang attributes & localized date formats
  • Alt text and captions for imagery

Want results like these—without the chaos?

Book a 15-minute discovery call. If there’s a fit, your first sprint starts this week.

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