Landing

Lift

Crisp landing sprint. Message clarity, proof, and single, unmistakable CTA.

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Highlights
  • TTFB70ms
  • Leads+2.8×
Problem

Crowded hero and multiple CTAs reduced clarity and hurt lead capture.

Goals
  • One primary action
  • Proof above the fold
  • <100KB critical path
Scope delivered
  • Narrative
  • Hero redesign
  • Case band
  • Contact flow
Outcome

We aligned messaging, kept pages lean, and tuned Core Web Vitals for real‑world devices. Analytics and events shipped on day one so the team could measure impact confidently.

Key wins
  • Leads/visit improved to 2.8×
  • TTFB dropped to 70ms via Edge
  • CTA clarity reduced confusion clicks
Tech
  • Next.js
  • Edge
  • Analytics
Instrumentation
  • GA4 funnel events (HeroCTA, ProofClick)
  • Privacy‑safe session replay (masked)
  • AB test results exported to Looker
Accessibility & SEO
  • Reduced motion for prefers‑reduced‑motion
  • Visible focus states & semantic buttons
  • Zero layout shift (CLS 0.00)

Want results like these—without the chaos?

Book a 15-minute discovery call. If there’s a fit, your first sprint starts this week.

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