Authority
Harbor Health
Modern healthcare authority site with booking, rich FAQs, and HIPAA‑friendly flows.
Highlights
- Organic+52%
- Bounce−22%
- Appointments+1.9×
Problem
Patients struggled to find services and book from mobile.
Goals
- Clear service IA
- Mobile first
- ADA AA
Scope delivered
- Services hub
- Physician bio schema
- Booking integration
- Content model
Outcome
We aligned messaging, kept pages lean, and tuned Core Web Vitals for real‑world devices. Analytics and events shipped on day one so the team could measure impact confidently.
Key wins
- Appointments +1.9× on mobile
- Organic +52%, Bounce −22%
- Sticky booking improved task success
Tech
- Next.js
- MDX
- Schema.org
- Forms
Instrumentation
- Proxy‑mode analytics (HIPAA‑friendly)
- GA4 events for booking funnel
- Call tracking numbers with source tagging
Accessibility & SEO
- AA compliant forms & error messaging
- Large tap targets and readable copy
- Rich FAQ schema for assistive tech
Want results like these—without the chaos?
Book a 15-minute discovery call. If there’s a fit, your first sprint starts this week.