Storefront

Ember Outlet

Catalog that feels like an app. Smooth filters, fast product pages.

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Highlights
  • FCP0.9s
  • CR+23%
Problem

Legacy storefront felt sluggish and search didn’t tolerate typos.

Goals
  • <1s FCP on catalog
  • Instant filters
  • Better zero‑results UX
Scope delivered
  • Algolia search
  • ISR for PDPs
  • Sticky cart
  • Structured data
Outcome

We aligned messaging, kept pages lean, and tuned Core Web Vitals for real‑world devices. Analytics and events shipped on day one so the team could measure impact confidently.

Key wins
  • FCP down to 0.9s on catalog
  • CR +23% with smoother filters
  • Zero‑results UX preserved browse intent
Tech
  • Next.js
  • ISR
  • Algolia
Instrumentation
  • Algolia Insights (view/click/convert)
  • GA4 Ecommerce with server‑to‑server Purchase
  • Zero‑results + facet usage events
Accessibility & SEO
  • Fieldset/legend for filter groups
  • Keyboard operable chips and checkboxes
  • Live region for mini‑cart updates

Want results like these—without the chaos?

Book a 15-minute discovery call. If there’s a fit, your first sprint starts this week.

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