Landing

Beacon Labs

Single‑focus campaign page with tight message hierarchy and social proof.

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Beacon Labs cover
Highlights
  • TTFB58ms
  • CTR+46%
  • CPL−27%
Problem

Paid traffic wasn’t converting due to diffuse messaging and slow first byte.

Goals
  • Own one narrative
  • Proof above the fold
  • Edge‑rendered TTFB < 80ms
Scope delivered
  • Hero & proof band
  • Case study tiles
  • Analytics plan
  • FAQ schema
Outcome

We aligned messaging, kept pages lean, and tuned Core Web Vitals for real‑world devices. Analytics and events shipped on day one so the team could measure impact confidently.

Key wins
  • CTR +46% on same media spend
  • CPL −27% with above‑fold proof
  • TTFB improved to 58ms via Edge
Tech
  • Next.js
  • Edge
  • Analytics
  • Schema.org
Instrumentation
  • Privacy‑safe analytics with custom events
  • AB test wiring + experiment reports
  • Schema.org FAQ + breadcrumbs
Accessibility & SEO
  • Heading hierarchy & semantic buttons
  • High‑contrast CTA and focus outlines
  • Zero layout shift (CLS 0.00)

Want results like these—without the chaos?

Book a 15-minute discovery call. If there’s a fit, your first sprint starts this week.

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