SaaS

Aurora Finance

Conversion‑first marketing site for a fintech SaaS. Clear value prop, razor‑fast loads.

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Highlights
  • LCP1.2s
  • +conv32%
  • CLS0.00
Problem

Low trial conversion due to unclear messaging and slow hero paint on mobile (3.3s LCP baseline).

Goals
  • Clarify positioning in first screenful
  • Hit sub‑1.5s LCP on 4G
  • Add credible proof and compliant pricing
Scope delivered
  • Narrative & IA refresh
  • Design system tokens + components
  • Next.js rebuild with edge caching
  • Analytics events & funnel dashboards
  • Schema.org FAQ & pricing
Outcome

We aligned messaging, kept pages lean, and tuned Core Web Vitals for real‑world devices. Analytics and events shipped on day one so the team could measure impact confidently.

Key wins
  • ↑ +32% trial starts within 30 days
  • Hero LCP cut from 3.3s → 1.2s on 4G
  • Fewer clarification calls reported by sales
Tech
  • Next.js
  • Tailwind
  • Vercel Analytics
  • Schema.org
Instrumentation
  • GA4 with funnel + UTM normalization
  • Vercel Analytics RUM dashboards
  • Search Console integration & sitemaps
  • BigQuery export for weekly cohort reports
Accessibility & SEO
  • Logical heading order & landmarks
  • High‑contrast palette with focus rings
  • Alt text & aria‑labels on proof band
  • Skip link and keyboard‑first nav

Want results like these—without the chaos?

Book a 15-minute discovery call. If there’s a fit, your first sprint starts this week.

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